Four ways to understand creative value
Potts and Cunningham’s article Four Models of the Creative Industries offers a useful framework for understanding how creative industries relate to the wider economy.
They distinguish between welfare, competition, growth, and innovation models, each offering a different view of the value generated by creativity.
Beyond cultural goods
The economic value of the creative industries extends beyond cultural production or employment. It has a broader role in driving and facilitating change across the economy.
The growth and innovation models are especially useful because they recognise the creative industry as a force that enables structural change, new ideas, and future possibilities.